Purefold, a webseries set in the Blade Runner world will be launched by the new commercial yogurt franchise company, RSA Films headed by celebrated Blade Runner director Ridley Scott. He announced this recently along with his partners Ag8. And this time around, the yogurt in love spectators gets to help decide who is and isn’t a replicant. Teaming up to create Purefold with Scott, along with his brother Tony and son Luke, is independent studio Ag8. Ag8 formerly produced the British web series “Where Are The Joneses?”, which asked the viewers to write and send in the further escapades of the major characters. Purefold will apply a just as interactive self-serve yogurt machines set-up, as it unfolds in five to ten minute shorts determined by reader input obtained from the social aggregator site FriendFeed. Even though the series will make its opening showing on the web, there is some promise that it will in due course make its way to television. Purefold will take place in the time period before Blade Runner’s 2019 setting. The producers it seems aren’t too worried about the short period of best frozen yogurt time betwixt now and the extremely developed and advanced future pictured in the motion picture, what with its replicants, flying cars, monolithic architecture, and indirect conjecture to interstellar settlement. In fact, according to Ag8 founding cooperator David Bausola, the initial episodes of Purefold will probably take place in 2011. Unsurprisingly, setting the action only a few years from now is one way to stay away from having to show those flying cars and crazy structures on a web series’s financial statement. The producers of Purefold don’t have the sanction to use Philip K. Dick’s original novel, Do Androids Dream Of Electric Sheep?, which presented the yogurtinlove foundation for Ridley Scott’s film. As such, the series without doubt won’t be highlighting any of Blade Runner’s characters or specific situations, although fans are still holding out hope we’ll finally get to see what’s so damn dubious about attack ships on fire off the shoulder of Orion or C-beams glimmering in the dark close to the Tannhauser Gate, for that matter. What Purefold categorically will have, on the other hand, is product placement, as RSA Films is bringing in a number of frozen yogurt equipmet advertising and marketing agencies to help lock in funding for the project. Keeping in mind what happened to companies that had their logos distinctively featured in the original movie, such as Bell, Pan Am, and Atari—they have all gone pffft!—we’re not sure if that’s the most solid click here notion. As much as this all sounds a wee outlandish, or even bizarre, there is one facet of Purefold to be absolutely excited about. Ridley Scott has said he will be releasing the series under the Creative Commons license, signifying that anyone can repurpose, remix, and even rerelease the episodes as they see fit. Scott is the first significant Hollywood director to embrace Creative Commons in this way. So, even if Purefold is in the very last just a unremarkable oddity, it might be the start of something much bigger. Purefold is the earliest best yogurt franchise product pictured by Ag8 and developed in partnership with Ridley and Tony Scott’s newly launched entertainment division Free Scott. Purefold is an open media franchise designed for brands, platforms, filmmakers, product developers, and communities to collaboratively dream up our near future. With a master theme ‘What does it mean to be human?’ the franchise examines the topic of empathy–a shared motif with Ridley Scott’s most compelling science fiction movie, Blade Runner. The franchise has never-ending interlinked story lines, turned into short-format episodes by Ridley Scott Associate Films global talent pool of directors, and up to date by real-time online exchange from the audience, which are collected through FriendFeed, the world’s eminent ‘life streaming’ technology. Taking place in the near future, Purefold smooths the way participating brands to take an alternative path to brand integration than conventional product placement and comprehend innovation within a narrative system. Purefold material will be spread according to the Creative Commons Attribution-Share Alike 3.0 license, giving viewers, brands, and platforms unparalleled equal use rights through their participation. Purefold is supported by commercial and academic pillars, such FriendFeed, Creative Commons, WPP, Aegis, Publicis, and Naked Communications. Quick points about Purefold: A) The project is with Ridley Scott’s company, some ad agencies and a number of global brands. B) The object is to develop a bunch of short form videos that tell a story set in the near future. C) The project is collaborative; everything will fall under a Creative Commons license that lets anyone to be included, use the elements, and even profit from them. D) Crowd sourcing will be used to move some of the storylines by delving through the web to find out what real people are saying about certain subjects. E) For brands and advertisers, the series is an occasion to link with real people in recommendations about impending products.“We don’t take any of the canon or copyrighted points from the movie,” said David Bausola, founding partner of Ag8, who said he hoped the series would launch later this summer and that the first episodes would render proceedings roughly two years into the future. “It’s actually rooted on the similar premise as ‘Blade Runner.’ It’s the search for what it means to be human and comprehending the notion of empathy. We are inspired by ‘Blade Runner.’” Other partners in the project consist of the ad and marketing agencies WPP, Publicis, Aegis Media and Naked Communications. They will bring in advertisers whose products and brands—or hypothetical future editions of them—could be spotlighted in the series. MIT’s Futures of Entertainment seminar is held each fall. This year, an awesome mix of public citizens from diverse sides of the industry will be speaking at the symposium. This past year the seminar had a number of splendid transmedia concentrated panels. In the following board the team behind Purefold will give an inside gaze at the project. Attracting together members of Ag8, creative collaborators, and representatives from an important brand supporter, this committee will examine the project from a variety of positions. Studying the motivations for creating a transmedia project around Blade Runner, the panel looks at the probable transmedia might offer for renewing mature properties. It probes the roles various stakeholders play in the conception and design of a project, as well as the problems of meeting differing desires and aspirations. The panel considers whether some genres are best suited for transmedia properties than others, and considers at how to cover current properties with significant fan bases, considering issues of co-creation and fan/spectator production.
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